Audience and competitive analysis


Hey everyone, 

In today's devlog we'll be talking about what I've learned and noticed about the games audience and what kind of competition the game has in its genre.

The beauty of Buildscape is that it is appropriate for all audiences, whether seven or higher. Mainly targeted towards people who might need a break from the craziness of the world. I do believe that 7 is a great base age for the game. This is due to the fact kids under the age of 7 might not have the patience to enjoy the game or exploit it to the games full potential.


Competition

The Competitive market of buildscape is relatively barren, the specific niche of the game that we've created (Completely sandbox city builder game) focuses on the player's creativeness and ability to make something out of nothing. The only competition I am aware of with this style of game is a game called Tiny Town VR which is what we've designed this game from the idea of. Although not much threat the interest that the game received off of YouTubers and the community itself shows that there is a market in the gaming industry for a game of this genre.  A small community has already been built around what we have created so far and I'm hoping that it'll continue growing


Current game market

The oversaturation of the gaming market of shooters/action games leads to a mindless addiction to shooting, buildscape capitalizes on the willingness of certain people to make use of their imagination. The fast-paced nature of games now has led to this increase in the above and a decrease in the attention span of young people, It Siegehard Studios vision to bring something new and innovative into the competitive market and make the imagination a currency people are willing to share and use.

Audience

Veterans are also an audience we believe should be allowed access to the gaming market, games like Call of Duty and Battlefield could trigger Post Traumatic Episodes. With a member of the team being ex-military as well as my father-in-law also being ex-serving, We believe that the ability for those who have PTSD to play games in a market that's being inclusive for them is extremely important to help their reintegration into civilian life after they leave the military.

Other audiences that we believe could benefit from playing our game are including and are not limited to those with mental health issues, such as autism and ADHD. People who are autistic could benefit from Buildscape due to the sandbox nature of the game, the ability to have unharnessed creativity and potential.

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